As the creators of the cameras of choice for most sports enthusiasts, GoPro has dominated the market through name recognition as well as quality products. However, due to their inability to hit customers outside of their core “extreme” scene, the company has been treading water for awhile. Late last year, they decided that they would release their first consumer drone, the Karma. Unfortunately, their product launch, which was aimed to be launched in the first half of 2016, has been pushed back until the winter.
GoPro seems to be very interested in the drone scene, and it’s easy to see why. Drones have taken off with consumers for a huge number of reasons, and a quality FPV experience is probably the most important one. The company’s cameras have been used for consumer and professional-grade rigs for years now.
Keeping to what they’re great at, GoPro aims to invest more into the drone racing scene, even going as far to become a sponsor at the U.S. Drone Nationals. Considering they are hard at work creating their own drone, it’s entirely possible that we could see the company start releasing racing drones as part of their product line. They obviously are aiming to break out of just selling high-quality cameras to the extreme sports crowd, and this looks like a perfect fit for them. Now, I wouldn’t expect their first drone to be the next big racer, as the promotional material seems to make it out as a competitor to DJI’s fleet of camera drones, but it certainly is possible that that is the direction they will take it.
Take a look at the original article here.