Genius Sports is betting on the success of drone racing.
The global sports data company signed a licensing agreement with the Drone Racing League to launch DRL into the skies of sports betting.
“The multi-year partnership will reimagine the gaming landscape, marking an initial step towards creating a first-ever, league-approved drone racing product in the United States,” according to a DRL press release. The agreement will authorize licensed sportsbooks to attract a new audience of drone racing fans into the world of betting.
The partnership kicks off as the 2020 DRL Allianz World Championship Season airs on NBC, NBCSN, Twitter and Facebook Watch — featuring the best drone pilots in the world facing off on the DRL SIM, an immersive drone racing video game available on Xbox and Steam.
“Fans all over the world love the Drone Racing League — and now, through our incredible new partnership with Genius Sports, they’ll soon get to bet on it too. With our minute-long races packed with stats around speed, crashes, and competition, professional drone racing is on the fast track to be the best sport to bet on,” DRL President Rachel Jacobson said.
“The Drone Racing League is all about delivering real-time, data-driven content to highly engaged fans worldwide. Their core aims align closely with our own, making this the ideal partnership to unleash DRL’s fantastic product with our global network of sportsbooks and their customers,” said Genius Sports CEO Mark Locke.
Genius Sports advises top sports-governing bodies including the NBA, NASCAR and the English Premier League. The company will leverage DRL’s official data to build a live betting product to be sold to legal sportsbooks in regulated territories around the world.
“Exclusive access to DRL’s cutting-edge drone technology and official data across live and virtual drone races will enable Genius Sports to create a real-time gaming platform that provides up-to-the-second odds with transparency, accuracy and security, as well as a suite of wagers and prop bets.”